Pair hot dogs with buns, and shoppers will experience convenience. Add outdoor table cloths, bug spray and charcoal to the mix, and the same shoppers might also forego the extra trip to a competitor's store. Cross merchandising using general merchandise is one of the keys to effective use of the nonfood category. However, this is easier said than done as the best efforts are often hindered by turf issues with other departments, lack of creativity and execution at store level. Despite the ...

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