Revlon, Cover Girl and Maybelline are the cosmetics brands that have the highest brand awareness in North America, according to Brandpoll, a tracking report from Brand Institute, Miami, a brand name and identity consultancy that tracks the market for consumer and pharmaceutical brands.
%) and Almay (2%).
The report, titled Top 10 brands in North America (Cosmetics), is based on findings from an Internet survey of more than 2,000 respondents in North America. Conducted during the first quarter of 2001, the study focuses on "top-of-mind" brand recall and brand perceptions of over 30 major cosmetic brands.
The study also revealed that although MAC, Merle Norman and Fashion Fair were not "top-of-mind" brands, they were rated the highest in four other areas: variety of selection, value, quality and reputable brand.