CHICAGO -- Milk continues to be the dominant beverage category within the store-brand industry, with 63.7% of milk sales generated by private labels in 2003, according to "Store-Brand Drinks, U.S., October 2003," a new report by Mintel International Group here. Milk tends to be a region-sensitive product, and one that doesn't really boast a major national-brand player. "When you go into the supermarket, you don't go looking for a brand of milk; you pick up a type of milk," said Marcia ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.