While the gates have been opened for a deepened private-label presence in the wine category, pricing and branding programs are still being ironed out as retailers plot their come-to-market strategies. "The conditions are ready for private-label wine in the U.S.," said Brian Sharoff, president of the New York-based Private Label Manufacturers Association, pointing to market shares in Europe of 40% and higher. "With over 2,000 separate brands offered and larger producers trying to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.