Retailers are taking the guesswork out of cooking meat. Ready-to-cook proteins, store demonstrations, marinating options and cooking advice are among the products and services retailers are using to shed light on one of the supermarket's most puzzling departments. "Many people are time-starved so they're limited in their ability to cook meats," said Randy Irion, director of retail marketing for the National Cattlemen's Beef Association, Centennial, Colo. "Anything that takes consumers one ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.