For years, the reddest thing consumers found in the supermarket's tomato section in the dead of winter was the face of a produce department manager embarrassed by the sorry state of selection. No longer. Thanks to increased availability of greenhouse-grown and imported products, and vastly improved handling of traditional field-grown fruit, the tomato display in the average supermarket is a lot redder, not to mention more edible, for extended periods of the year. But that's not all the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.