HONOLULU -- Times Super Markets Ltd. here has begun using database-marketing and decision-support tools that will help the retailer to more easily measure the effectiveness of marketing campaigns. The 13-store chain began working with the system, which is accessed via the Internet, last month. "We're really still on a learning curve, but this system has already provided us with the ability to measure promotion in a fashion we have never been able to before," said David Higashiyama, vice ...
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