HONOLULU -- Times Super Markets Ltd. here has begun using database-marketing and decision-support tools that will help the retailer to more easily measure the effectiveness of marketing campaigns. The 13-store chain began working with the system, which is accessed via the Internet, last month. "We're really still on a learning curve, but this system has already provided us with the ability to measure promotion in a fashion we have never been able to before," said David Higashiyama, vice ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.