Experts suggest these tips for retailers considering e-mail marketing, or those with programs currently in place: upons or graphics. Then, if they want the customer to view a new program or something that's important, they can provide links to Web sites. Provide value: Ensure that customers are getting the information or discounts they normally would not have. Maintain consistency: All marketing media should carry a consistent appearance, so the tone and message of e-mail should reflect ...

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