Consumers are increasingly value-conscious and receptive to manufacturer promotions that help their family budget, a new Brand Marketing/Experian study says. According to the 2002 Survey of Promotional Practices, 86% of consumers agree strongly or somewhat that they are helping their family budget by using coupons, and 47% agree that they purchased more store brands this year than others. Among other top-line results: 59% of consumers are buying discounted items more often this year; 33% ...
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