DALLAS -- Tom Thumb Food Stores here promoted sun care products with a full-page advertisement in the Dallas Morning News. from four different manufacturers. The promotional prices on the products ranged from $1.99 for a .14 ounce stick of Hawaiian Tropic Lip Balm with SPF 15 level sunscreen, to $6.49 for Coppertone Kids Sunblock Lotion of SPF level 15 or 30. Other manufacturers featured were Bain de Soleil and Vaseline Intensive Care. The ad, which ran for one week in late spring, also ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.