DALLAS -- Tom Thumb Food & Drug here held a Father's Day promotion that cross-merchandised men's fragrances and greeting cards. A full-page advertisement on the back page of the sports section in the Dallas Morning News on June 15 heralded the event with the headline "Tom Thumb: Make Your Dad's Day." The ad announced feature pricing on men's colognes, including Gravity, Armani, Lagerfeld, Horizon and Giorgio Beverly Hills. The highest price featured in the ad was $39.60 for a 4-ounce ...

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