The pursuit of whiter teeth holds the potential for explosive sales at supermarkets. Tooth-whitening products, which until now have been a small specialty niche, are about to get a boost from a major entry that could catapult the segment into the same meteoric rise that retailers enjoyed with baking soda toothpastes several years ago. Almost all food retailers polled by SN agreed the horizon for the emerging category appears to be a positive one. The segment is characterized by strong ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.