Sales of toothbrushes/dental accessories in supermarkets have stabilized at about $424 million over the past two years after a drop-off in 2007 and 2008; unit sales have even risen nearly 2% over the 12 months ending in mid-June. The biggest gainers have been dental accessories/tools (about one-fifth of the market), which grew nearly 8% in dollar sales, and portable oral care (just 0.3% of the market), which increased more than 9% in sales. Manual toothbrushes, which account for 45% of the total, were down slightly in dollar sales (1.4%), up slightly in unit sales (1.6%). Probably impacted by the recession, power toothbrushes were down more than 6% in sales and units.
The toothbrushes/dental accessories category has grown consistently in the drug sector since 2007, reaching $591.3 million for the 12-month period ending in mid-June, a gain of 2.4%. In all three sectors (food, drug and mass), this category gained just over 2% in sales for a total of $1.4 billion in the past year, down from $1.36 billion in 2007. Private label is playing a big role in this category, along with a decline in mid-range products and the growth of dentist-quality products, said Research and Markets, Dublin, Ireland.
52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
---|---|---|
Supermarkets | $424.0M | -0.3 |
Drug | $591.3M | 2.4 |
F/D/Mx | $1.4B | 2.1 |
CALENDAR YEAR | 2007 | 2008 DOLLAR SALES | 2009 |
---|---|---|---|
Supermarkets | $465.1M | $439.0M | 423.4M |
Drug | $575.5M | $580.5M | 586.3M |
F/D/Mx | $1.3B | $1.3B | $1.3B |
SUBCATEGORIES
52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
---|---|---|
Dental Accessories/Tools | $82.9M | 7.8 |
Dental Floss | $54.0M | 1.4 |
Manual Toothbrushes | $188.5M | -1.4 |
Oral Pain Relief | $38.6M | -3.1 |
Portable Oral Care | $1.3M | 9.3 |
Power Toothbrushes | $58.5M | -6.3 |