Category management is the hot topic of the day. Retail organizations are restructuring their buying staffs. Manufacturers are developing category-specific programs. Item optimization programs are cleaning up duplication in the dry grocery sections. Sounds like Utopia, right? Well, for many manufacturers and retailers, this process has already begun, but it is only one step of the way. The most progressive retailers in the United States (H-E-B, Wegmans, etc.) have been aggressive in ...

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