Mention the words Efficient Consumer Response these days and get ready to stand back. The responses you'll get will range from outrage to flat dismissal to simple confusion, whether you're talking to retailers or manufacturers. As with all complex business management theories, ECR has its share of misconceptions about purpose, functions, implications for daily business and ultimate beneficiaries. Two of the more prevalent misconceptions define ECR as either a replacement for category ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.