With consumers becoming more health-savvy and better educated about ethnic foods, the demand for tortillas is rising, according to retailers surveyed by SN. Retailers in different markets across the country noted an increase in tortilla sales. In the Sunbelt, tortillas are a staple food, but sales are also increasing in non-Hispanic areas, retailers said. Tortilla sales have been steadily growing by about 12% every year for the last 15 years, according to Irwin Steinberg, executive director ...

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