NEW YORK -- Purchase Point Media Corp. here has contracted with International Trade Group to install The Last Word, a patented grocery cart advertising display device, in grocery carts around the nation. ITG will use its 3,000 retail merchandisers to achieve penetration in over 14,000 chains and independent supermarkets by the end of 1999. ITG plans to eventually have The Last Word in over 27,000 stores. PPMC owns The Last Word, which attaches to the baby seat section of supermarket ...
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