Industry trade groups organized quickly to get the word out to retailers about the "48 Hours" report on pesticide residues on produce, which aired on CBS May 18.
rking on the episode, and they alerted members once details of the program were available.
One week before the broadcast, PMA mailed members an overview of the program's content, a fact sheet on produce safety and a list of statements from scientists on pesticides in the food supply. The day of the broadcast, PMA faxed to retail members a reminder and an announcement that the Environmental Working Group would hold a press conference the next day to release its report on pesticide residues.
The United Fresh Fruit and Vegetable Association, Alexandria, Va., worked with PMA and other groups to gather information to keep members informed.
A week before the "48 Hours" segment, the Food Marketing Institute in Washington mailed its members information on the general content of the program.