HOBOKEN, N.J. -- Julius Reicher, president of Julius & Joe's here, reflected on his 15 years of experience. He decided there was consumer demand for a new line of high-quality product. thwest Sizzle. As the name suggests, each blend echoes the distinct flavor of a regional cuisine. Long before the launch in fall 1995, however, package design became an integral part of product development, which took more than two years. Reicher sought an attractive, informative package that allowed an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.