HOBOKEN, N.J. -- Julius Reicher, president of Julius & Joe's here, reflected on his 15 years of experience. He decided there was consumer demand for a new line of high-quality product. thwest Sizzle. As the name suggests, each blend echoes the distinct flavor of a regional cuisine. Long before the launch in fall 1995, however, package design became an integral part of product development, which took more than two years. Reicher sought an attractive, informative package that allowed an ...
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