Like a young man in a suit picking up your daughter on a first date, first impressions also count when it comes to supermarket fresh meals: The subject better look clean, fresh and well-dressed, or it's no sale. More than anything else, packaging has become one of the primary tools retailers use in selling the fresh message to their customers. Survey after survey has shown that many consumers remain wary of purchasing their meals from supermarkets because of the freshness question. To ...

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