CHICAGO--IGA Stores here organized a kids' treasure hunt to encourage children to explore store aisles and become familiar with their hometown IGA. "One of the major priorities of IGA is to recognize kids as future consumers and as human beings. Such promotions make grocery shopping fun and exciting," said Gary McDaniel, retail business consultant with Supervalu's Spokane, Idaho, division. McDaniel is also the IGA coordinator at the Spokane division. The in-store program, launched to 2,000 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.