CHICAGO -- An imposing, inflatable cow will steer consumers to the cheese case inside Treasure Island stores here next month during a Swiss foods promotion. With a Swiss cheese banner wrapped around its tummy, the black-and-white cow character, who stands 9 feet tall, will be one of the more flamboyant parts of the promotion. All six stores in the Treasure Island chain will participate in the month-long event, which showcases not only the cheeses of Switzerland but shelf-stable food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.