Retailers are scaring up extra sales of Halloween novelties by merchandising them in massive displays that also offer chocolates, toys and costumes. The exhibits -- coupled with newspaper ads and a proliferation of novelty items from major manufacturers, including Hershey, Nestle, M&M/Mars and Tootsie Roll Industries -- are helping to build the category and win sales back from mass merchandisers, drug stores and other classes of trade, retailers told SN. "We usually build Halloween ...

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