This time it's the triple blade that is boosting dollar volume into the double digits in the men's wet shaving market. In turn, both blades and disposable razors are up. Once again innovation and technology by the market leader is setting the pace in men's shaving. Retailers interviewed by SN all point to the Mach 3 permanent shaving system, marketed by The Gillette Company, Boston, as the reason for the surge in shaving dollars. Mach 3 alone accounts for about 41% of the $160.7 million ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.