Offering consumers a tempting tidbit is a standard sales technique, and retailers continue to run extensive sampling programs in the Center Store. According to Joe Benites, managing director of Hispanic Force USA, a national promotions management company with offices in Westport, Conn., and Los Angeles, one of the most important components in any sampling event is cooperation throughout the entire chain, from manufacturer to broker to retailer. "If the retailer really becomes involved, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.