NEW ORLEANS -- The turkey industry must concentrate on more sophisticated, consumer-oriented marketing methods or it will perish in the wake of other meat providers, said an official of the National Turkey Federation. "Marketing will shape the industry in 1996: the future will be bleak if the industry cannot market aggressively," said NTF Chairman Ken Rutledge, addressing the processor association's annual convention here. Rutledge admonished members to keep turkey competitive, and to pay ...

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