Exposure is the strategy being pursued by supermarkets to retain their 70% share of the single-copy magazine market. Greater exposure is being achieved mainly through customization of titles to appeal to the store's core demographics, to cross merchandise publications in food aisles and to improve display fixtures. Through these merchandising techniques, many retailers are seeing a 5% to 25% jump in magazine sales, according to magazine wholesalers polled by SN. At Kroger Co.'s KMA in ...
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