WASHINGTON -- Supermarkets should witness a boost in alcoholic spirit and liquor sales as a result of an industry council's decision to allow its members to advertise on radio and television, retailers told SN. Citing increased competition from beer and wine companies that regularly advertise over the airwaves, the Distilled Spirits Council of the United States updated its Code of Good Practice for Distilled Spirits Advertising and Marketing to include television and radio advertising. It ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.