PLEASANTON, Calif. -- Safeway here has created a series of TV spots that function as public-service announcements but also identify the chain's pharmacies as health care destinations. "Ask Your Safeway Pharmacist," 30-second "educational vignettes" featuring Safeway's Linda Bernstein, started airing late last month on station KRON and Bay TV in San Francisco. There are 26 installments, and they will run more than 100 times during news shows, morning talk shows and prime-time programs over ...
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