PLEASANTON, Calif. -- Safeway here has created a series of TV spots that function as public-service announcements but also identify the chain's pharmacies as health care destinations. "Ask Your Safeway Pharmacist," 30-second "educational vignettes" featuring Safeway's Linda Bernstein, started airing late last month on station KRON and Bay TV in San Francisco. There are 26 installments, and they will run more than 100 times during news shows, morning talk shows and prime-time programs over ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.