In the good old days of mass media, a 30-second commercial broadcast over the three major television networks in prime time could reach virtually the entire U.S. viewing public. In theory this could still happen in the tricky new days of fragmented media. The reality, however, is that the population has diversified so much that brand marketers now talk about "nicheing," "fractionalizing," "segmentation" and "psychographics." Many are now learning to use television's "after-mass" reach in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.