EDISON, N.J. -- Twin County Grocers here has redesigned its private-label packaging in an effort to make the brand more contemporary and upscale. The new packaging makes much greater use of different color schemes and color photography than the previous label. It also incorporates the cooperative's new logo, with "Foodtown" in white lettering surrounded by navy blue and with a red flag rising out of the "w." In the logo and on the packaging, a banner includes the words "Quality & ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.