COLUMBUS, Ohio -- Big Bear Stores here has turned up the spigot of its meals marketing by touting the variety of its chef-prepared meals every week in ad circulars. "We want to call attention to all the variety we offer. We've been running similar ads on a weekly basis since we opened the new stores this spring," said Karen Bennett, Big Bear's director of consumer affairs. The strategy behind showing a meal of the day is to underscore the variety in the chefs' repertoires, but the choices ...
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