ORLANDO, Fla. -- Wal-Mart is testing a beauty boutique concept at two stores here to capture greater incremental sales of high-margin products in the cosmetic and fragrance categories. Although Wal-Mart refused to comment on the test, industry observers said the concept was originated by Procter & Gamble as part of a partnering relationship. If successful, the company would roll out the new merchandising concept to all its stores nationally, said the sources. The 700-square-foot ...
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