These days retailers need to assume the role of a casting director in order to manage the star-studded lineup of high-ticket new formulations flooding the $2.7 billion shampoo/conditioner market, noted industry observers. The growth spectrum favors the "professional" hair care segment with introductions like Proctor & Gamble's Physique high-tech styling line, positioned at an average $7 retail as a salon-product alternative. But many other well established brands have been restaged or ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.