SPRINGDALE, Ark. -- Tyson Foods here has unified its packaging and created a single ad campaign for its products in a "master branding" program designed to equate Tyson with chicken in the minds of consumers. A new "Tyson. We're Chicken" campaign created by DDB Needham, Chicago, replaces the former "Tyson. Feeding you like family" and broke Jan. 24. Tyson will be spending 30% more on its ad budget this year than last year. Tyson is promoting its new focus through TV commercials and a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.