RICHMOND, Va. -- Ukrop's Super Markets here went for the gold during the 2004 Olympic Games with a first-ever promotion featuring private-label price discounts based on the number of U.S. medals. The "Ukrop's-Brand U.S.A. Medal Savings" program offered 5% to 15% off Ukrop's private-label lines, including Ukrop's, Full Circle, Top Crest, Top Care, Pet Club and Food Club. Savings were offered in the grocery and frozen food departments, as well as in dairy and health and beauty care. "We want ...

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