RICHMOND, Va. -- Ukrop's Super Markets here is uniting its confectionery and bakery departments in a unique co-branding effort with Nestle. Under the test program, called the Nestle Toll House Bakery, cookies and other baked treats are being packaged and sold under combined Nestle/Ukrop's logos. Along with chocolate morsels, other Nestle candies are being used, including Goobers, according to a spokeswoman at Glendale, Calif.-based Nestle. Ukrop's, which is baking the items in its bakery ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.