RICHMOND, Va. -- Ukrop's Super Markets here is promoting its private-label over-the-counter medications as the Pharmacist's Choice, a new program designed to have pharmacists recommend generic medications. "Efficient Management of OTC Products" is part of Ukrop's continuing-education program. It's the first time Ukrop's has devoted a program to the importance of house-brand over-the-counter products. "With more and more products going over-the-counter, we would like customers to ask our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.