RICHMOND, Va. -- Beginning this week, Ukrop's Super Markets brand pizza and soups will be served up hot at a McDonald's operation here in a groundbreaking link-up for the supermarket chain. In addition to putting Ukrop's pizza alongside Big Macs on the hot menu, the deal gets the supermarket chain's fresh-made sandwiches, salads and entrees into a refrigerated self-service case adjacent to the fast-food service counter. All the Ukrop's items for the joint venture will be produced at the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.