New accounting rules that have turned many traditional marketing expenses into a reduction in net sales/revenue could place more emphasis on trade promotion effectiveness, according to a new study. Sixty-one percent of manufacturers say the reclassifications by the Financial Accounting Standards Board and Emerging Issues Task Force will lead to closer evaluation of promotion expenditures; 50%, increased testing of promotion options; and 50%, a total review of trade programs/strategies, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.