LONG BEACH, Calif. -- In a role that has increasingly defined its importance within the produce industry for the past 99 years, the United Fresh Fruit & Vegetable Association will highlight the growing bonds between government, grower/shippers and retailers when the organization convenes its annual Produce Business Conference & Expo Feb. 21-24. As the trade group most responsible for fostering relations between the upper tiers of the produce supply chain, it's natural for United to ...

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