ALEXANDRIA, Va. -- The United Fresh Fruit and Vegetable Association here is dropping its 41-year-old produce promotion program in favor of the Produce for Better Health Foundation's 5-a-Day program. The United program, called the Fresh Approach, is being dropped, according to association president Tom Stenzel, because of the national trade association's shifting priorities. "Over the last year we've been wrestling with what our focus as a trade association should be," Stenzel told SN. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.