COLLEYVILLE, Texas -- A first-time, multi-vendor test of digital marketing screens at a Market Street store here, intended to increase sales of center-store products, has thus far elicited a positive reaction from shoppers. The four screens, installed before Christmas for a six-month pilot, "add energy to the store that might not have been there," said Dan Sanders, chief marketing officer for 46-unit United Supermarkets, Lubbock, Texas, which operates four upscale stores under the Market ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.