The United Fresh Fruit & Vegetable Association was founded as the Western Fruit Jobbers Association in Chicago in 1904, with about 100 members who were primarily fruit and vegetable grower/shippers and wholesalers. During the post-war 1950s, when the modern supermarket was born, produce quickly became one of the cornerstones of the store, even though selection, quality and variety varied greatly from season to season. Today, global, year-round supply reflects a sophisticated industry ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.