NEWPORT, Ky. -- Grocers who have seen their pet aisles come under attack from nongrocery channels should be wary of an old competitor, too -- other supermarket operators. "One of the biggest changes in pet food is that [supermarket] retailers are changing their strategies on how to market to consumers to respond to the threat they've had for the last five to eight years from nongrocery channels," said Ed Johnson, vice president of sales at Heinz Pet Products here. Following its acquisition ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.