Mickey Gallegos, merchandising director for Food Lion's Bottom Dollar, looks forward to the day when he can find out what customers at the discount banner want - and within minutes, adjust sets accordingly. "It's extremely important for us to nail what our customers are looking for," Gallegos said. As Food Lion and others well know, it's no longer a one-size-fits-all world. That's why, armed with technology, retailers are getting serious about tailoring offerings to customers. In so doing, ...

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