IRVINE, Calif. -- El Torito Restaurants, based here, has kicked off a yearlong fiesta to celebrate 45 years of dishing out full-service, casual Mexican dining. "We're improving our brand awareness by really involving our customers in the celebration," said Joe Herrera, senior vice president of marketing for El Torito. "There are special events and promotions, as well as new and improved menu items and to-go options." In anticipation of the anniversary, the company revamped their to-go ...

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