Along with keeping up with diaper-packaging changes, retailers must overcome another hurdle in the diaper category: competing with mass merchants. Many grocers have watched their share of sales in the diaper category slide in response to lower price points offered at the discount merchandisers. But retailers are working to lure customers back to the diaper section -- and the rest of the baby aisle. Meijer, Grand Rapids, Mich., is doing so by heightening awareness of the baby portion of ...

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