CHICAGO -- Stop & Shop Supermarket Co., Quincy, Mass.; Giant Food, Landover, Md.; and Kroger's Dillon Stores division, Hutchinson, Kan., will test 8- to 16-foot displays of upscale InterArt greeting cards in selected stores in July.
The cards, priced from $1.50 to $3.50, appeal to "an educated, more affluent, upscale shopper," said Jacqueline Pierson, national account manager for InterArt, Bloomington, Ind. Hallmark Cards, St. Louis, acquired the social expressions company last fall. ...
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