SAN ANTONIO -- Coupon distribution and redemption declined for the first time in 23 years in 1993, according to a couponing industry expert. Coupon use dropped because marketers are turning to more targeted media, the expert said, speaking at the Association of Coupon Processors' Spring Conference and Industry Forum held here last month. In addition, shorter coupon expiration dates and an improved economy played roles in the decline. "In 1993 we saw a decline of 3.7% in coupon distribution ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.