SAN ANTONIO -- Coupon distribution and redemption declined for the first time in 23 years in 1993, according to a couponing industry expert. Coupon use dropped because marketers are turning to more targeted media, the expert said, speaking at the Association of Coupon Processors' Spring Conference and Industry Forum held here last month. In addition, shorter coupon expiration dates and an improved economy played roles in the decline. "In 1993 we saw a decline of 3.7% in coupon distribution ...

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